Wella specializes in Hair Color, with a variety of products for every type of hair.
Truly perfect, intense and vibrant color results from the highest quality ingredients.
Unique palette of rich blonde, natural brown, red, and special mix shades with Triluxiv technology.
Up to 100% gray coverage with root to tip evenness.
Up to 66% more shine.
Illumina color elevates light and reveals previously unseen potential in hair so you can express the senses, emotions, and unique personality of ever client. Illumina color with color.id gives you luminous color without limitations.
Use instamat!c by color touch matte gloss for a temporary, diffused color finish. Change hair colors like you change fashion accessories.
Demi-permanent gloss that fades beautifully.
Fine blend of color pigments that gradually diffuse into hair cuticles.
New Blondor Freelights is the first Blondor product to enable creative handpainting without the use of foils, saran or cotton. Perfect for natural-looking, sunkissed highlights and on-trend techniques like Balayage and Ombre.
Number one demi color from Wella Professionals.
Up to 57% more multi-faceted color.
Up to 63% more shine.
Advanced light2 color complex.
Ammonia-free gentle cream formula.
KOLESTON PERFECT INNOSENSE
Koleston Perfect Innosense provides a sense of harmony in the salon, along with color and intensity. Provides vibrant permanent color, up to 100% gray coverage, and up to 3 shades of lift.
High performance color now in 5 new shades inspired by earth, minerals, and stone.
BLONDOR MULTI-BLONDE POWDER
Tri-lightening technology with effective anti-yellow molecules for clear blonde results.
Up to 7 levels of lift highly flexible through multi-purpose application and different mixing ratios.
For the first time ever, place color next to color without bleeding, without foils.
Our most intuitive coloring approach using hairpainting.
New blended results: soft transitions even of contrasting tones.